In this Privacy Policy, we use the term "personal information" to represent various types of identifiable information we collect about you. Ultimately, we and our clients collect and use information within the Platform in various manners, relative to interest-based advertising, as described herein. After you've seen the ad, we enable our clients to use certain information related to the delivery of the ad to measure its effectiveness, whether you clicked on the ad, purchased the product, or scrolled past. When bids are won, we are able to place our clients' ads across a range of websites, thereby delivering ads that are relevant and timely to you. Real-time bidding is a process in which advertisers bid on ad placements across publisher websites in a real-time auction environment. When requested, we assist our clients in developing creative and when their campaign is ready to launch, we engage in real-time bidding on their behalf. As a programmatic platform, we also help our clients curate the audiences that are most likely to respond to an interest-based advertising campaign. Through our Platform we distribute and promote advertising content, also referred to as creative, using real-time, data-driven audience targeting on behalf of our clients. We provide advertising services to our clients, who are typically advertisers or advertising agencies who use these services to buy, track, and manage their digital media to deliver advertisements, including but not limited to, native, display, video, connected tv, audio, and digital out-of-home advertisements. StackAdapt is a programmatic advertising platform. We encourage you to review this page on a regular basis. We may also highlight those updates at the top of this Privacy Policy and provide a prominent link to it for a reasonable length of time following the update. If we make significant updates to this Privacy Policy, we may also provide you with notice by prominently posting on our website, via email or both. If we amend this Privacy Policy, we will revise the Last Updated date based on when we posted the updated version. We may update this Privacy Policy from time to time and will post the updates here. If you do not understand, or if you have questions about this Privacy Policy please contact us using one of the methods we've identified below. If you do not agree to the terms of this Privacy Policy, please click here to opt out of inclusion in our Platform. We've written this Privacy Policy to inform you of our privacy practices with respect to the personal data we process via our platform, which we will refer to as our "Platform". ( "StackAdapt", "us", "our", or "we") strongly believes that all information deserves protection. To learn more about how we process cookies, please go to our Cookie Policy. Go to our Quebec Privacy Statement to learn about our privacy practices. Last Updated and Effective: September 22, 2023
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